In Motion on Social Engagement | Scott Sport

Nurul Izzati Ab Rahman

For the Bicycle Centre, my study’s recommends implementing conceptualized consumer experiences and proposed four dimensions of the concept which is sensory, affective, behavioral, and intellectual experiences to reflect realistic characteristics and implements a shopping’s route experience suits for all people and meet for all people needs. In order to achieve that, the studies about human behavior and effective road accessibility have been conducted to make user attract to entering the site and building. Through the study, I have proposed fewer roads for car in the site, to avoid congestion. To create it more effective, the area at the site and the space provided in the building will take into account about the accessibility for disable person (Li et al., 2017).

For the social interaction my studies recommends implementing a physical interactive space in the commercial space, and propose Social Park at the site to make engagement with the community area. This can bridge the gap between people with different economic level at Shah Alam site area. Proposing interactive space area also can create more exciting to consumer to keep coming and make this building as their part of place to make social interaction between them (Schultz, 2017).

Active Urban Linkage | Patagonia

Haisya Hamid

Active Urban Interlinkage is a product from the combination of two design terminologies: Consumer Experience and Human Emotions. Consumer Experience is the result of interaction between consumer and organization, its brand and its products during the period the relationship remains active. Human Emotion is a biological state associated with thoughts, feelings, behavioural responses, and a degree of pleasure or displeasure. The proposed design enables users to experience an active interlinkage that helps in maintaining their mental and physical health through provided programmes, while simultaneously connecting them with other user, the urban atmosphere, and the proposed building and its technology.

The formulation of these two design terminologies has produced a mixed-used concept store that focuses on user’s experience who seeks an intense sensation and eager to feel in control over risky challenges (Scarpi et al., 2018). By presenting Patagonia as the proposed brand, it will attract more user to invest in the selling products, as this brand’s main intention is purely to appreciate and enjoy nature. Thus, a parallel architectural style is being implemented into the proposed design, which focuses on the nature-inspired elements, to improve holistic interrelationship between buildings and nature, and to comply with the human feelings and emotions (Kim & Park, 2018).

Conversational and Stimulative Curve | Starbucks

'Ainun Mardhiah Abdul Manan

An urban coffee shop should implement sustainability elements that integrates economic growth and preserve the environment by adapting aspects such as spatial form, symbolism and imagery, pedestrian friendliness, connections with the larger context, public uses to suit the climate of hot and humid in Malaysia for commercial space design. Implementing live-able city urban form strategy on the Shah Alam city planning for a better living ecology to counter the issue of abandoned buildings also to be recommended as an urban third-place. STARLOCA as URBAN COFFEE CURVE should become a specialized place that is separated from between privacy provided at home and the busy environment of workplace (Roberto, 2009).

The desired conversational spaces is targeted to be achieve by proposing community oriented public gathering spaces and pedestrian accessibility to create a third-placeness attraction point. The coffee brand will enhance the customers’ coffee shop experience in terms of social dimension by interacting, and conversation stimulation for the people of Shah Alam after working rather than having conversation at their home and offices. Bringing Starbuck to an admin and business setting will acts as a catalyst that introduce Malaysian coffee culture to the urban community and boosts the local economy by live experience to coffee on site(Nurbaya & Rahman, 2010).