Evolving Wellness | Himalaya

Norazmina Mohd Zali

The design approaches are to promote brand association and environmental protection awareness to the society. Based on site synthesis, I focused more on environmental related issues to be solved and this is related with the brand that I choose, Himalaya, where they want to promote wellness to people around the world, by not specifically using the products, but as a whole, promoting natural ingredients, health physically, mentally and emotionally. I propose this brand on the selected site for, local and visitors can acknowledge the brand and easily can get this brand products. The products category covered for all-rounders. They also offered medication, where everything is connected to wellness.

Based on brand association, I provide a centre plaza to associate local people together for them to socialize and exposed several important spaces, such as retail, exhibition, consultation and cafeteria. Then, I suggest to put a digital media façade on sides where more people tend to see it. The media façade will impact better into consumers’ mind and it is effective for brand promotion and association. The indoor garden is specifically for herbs garden, as building signature.

Based on environmental protection awareness, I suggest to enhance vegetation on site, including indoor garden to create a balance ecosystem. Then, the media façade can be the medium for not just product promotion, but environmental protection and people healthiness awareness. Having some part of building exposed to the high-density wind, can reduce the usage of mechanical ventilation. This promotes indirectly the environmental protection.

Re-Unify | Sephora

Muhammad Ekmal Arshad

Sephora is concept boutique that plays role as the largest beauty center without gender limitations and concerned about customer loyalty and brand integrity throughout Sephora's success as a beauty industry. Customer loyalty is one of the biggest method how Sephora appreciates all beauty members by providing variety of gifts and activities. The integrity of the brand can be seen how Sephora attaches great importance to the quality of product before eligible to sell the product in this premises. My study will follow Kaisa Kuusinen (2014) stated that product can protected through brand integrity and give brand owners awareness.

Sephora believed able to attract attention of domestic and foreign visitors to enjoy the largest beauty playground provided as well as to increase the rate of visitors in Kajang. The demographics people in Kajang show that dominated by women and youth. The other advantages Sephora is now innovating in providing online tester platform for the purpose of giving customers to try the product color code without having smeared on lips and this technology is easy to customers making choices. To increase the customer loyalty, designer will follow Alina et al. (2018) stated that encourage loyalty programs to consider giveaways that are unique and difficult to imitate.

BOH: The Tealogy | Boh

Nazurah Zainal

Tealogy as a concept the concept store building, which means the combination of a skilled expertise and sense of palate that will blend it together to produce a creation that can completes the whole experience of tea. The sustainability packaging is use to implement the sustainability material for the façade and element in the spaces. The use of green infrastructure is to help in improving urban air quality through planting vegetation that will influence the dispersion of pollutions. Based on Sakawi (2011), to ensure that recyclable waste is disposed of in an eco-friendly way is both beneficial to the environment and cost-effective.

Next, the design emotion as in the access and experience of user toward the building such as the open cafe and tea plantation to attract public. Shin & Wang (2015) stated that that emotional design could let the user discover resonance in the interaction between user and product. Lastly, open space or unused spaces were developed into public spaces, recreation area and greenery spaces to improve the health and happiness of the community. Nath et al. (2018) stated that the promotion and support for green spaces in Malaysia should be seen as an important public health intervention.