Collaborative Community | NZXT

Mohd. Fhirdaus Mohd. Faudzey

Collaborative Community is a combination of Visual Accesibility and Interactive Environment. The community collaborate with each other via interactive environment and share the experience through visual accessibility. By interacting with the environment and each other and having visual access on the subject of common interest, it helps connect the user who come from different background yet share a common interest.

The concept boutique would explore apply the concept permeability through visual accessibility. As mentioned by Netapove & Gewirtzman (2016), pedestrian navigation choices are purposive and that they are influenced by the specific visibility attributes of the urban environment. Therefor, the boutique would offer an ample amount of visual accessibility to encourage the community interaction of those within the building and those around it. As physical and visual accessibility can give that welcoming feelings, interaction can give the final push for them to enter the building. Therefore, using the method of Robertson, Lycouris, & Johnson(2007) where they use transdisciplinary approach as reference to apply the dynamism in interactive environment, I would provide something related to computers and games as my interactive environment.

Smart Consumer Engagement | Dyson

Tang Zhou Yi

Consumer experience is the customers’ holistic perception of their experience with a business or brand. Enhancing consumer experience can generate value, enhance shopper relationships, and cultivate loyalty. Second, Dyson as a technology innovation company that instinctively wanted to improve products into more efficient with fewer resources which has always been their approach. Hence the idea of environmental protection awareness has always been included in the mission of Dyson.

A co-design experience can create interactive relationship between consumer and retailer according to the studies by Turner, 2019. However, showrooming of products not only advertises the products but also allows the consumer to get a chance to experience and learn about the product before purchasing according to Kokho, 2018. Both can help retailers to diagnose and appreciate potential opportunities that may be presented by the shoppers. Besides that, green building design strategies can be implemented into the building design according to the environmental policy in architecture and urbanism in the world. In addition, the surrounding park can be designed into a walkable and ridable environment that encourages people to use a non-motorized transport system to reduce the carbon footprint of the site and weekend plaza to place interactive urban activities that can make the surrounding more vibrant and livelier.

Interactive Experience | Philips

Nurul Latifah Biakhrom

Interactive experience is a concept used to develop social interaction and experience through interactive environment. Philips Brand-Store Shah Alam focus on the users experience through brand positioning in encouraging client-products-users relationship through user experience. Brand positioning is defined as the act of designing the company’s offering and image to occupy a distinctive place in mind of the target market (Kotler, 2003). Meanwhile user experience refers to the feeling user experience when using a product, application, system or service. User experience concentrate on making the entire customer journey pleasant and productive as it encouraging direct user interaction with the products.

To further developing a strong brand position through commercials that will bring a direct impact on customer satisfaction and brand loyalty the design focus on the brand positioning strategies for Philips positioning activities. The implementation of sustainability elements that integrate economic growth, protection, and preservation of the environment also take into account to create long-term value. As Philips is focused on the users' experience in encouraging client-products-users relationship, programmes namely, marketing, innovation and edutainment are introduced. The importance of implementing the user-product relationship and the organization-product relationship as well user-organizational value to face the challenges of user experience in commercial practice (Jetter, H., & Gerken, J.,2006).