Chap.18
Electronics & Appliances
Electronics & Appliances by Maszura Abdul Ghafar, Mohd. Fhirdaus Mohd. Faudzey, Tang Zhou Yi & Nurul Latifah Biakhrom
Electronics and appliances supports the living aspect of residents of Shah Alam. Three conceptual philosophical propositions are put forth under the topic of “Electronics & Appliances”. They are “Collaborative Community”, ”Smart Consumer Engagement”, and “Interactive Experience” which respectively serves the following brands: NZXT, Dyson and Philips. Collaborative community hinges on combination of visual accessibility and interactive environment while smart consumer engagement is based on the customers’ holistic perception of their experience with a business or brand through enhanced consumers’ experience values, shoppers’ relationships, and loyalty. The final proposition interactive experience is based on the development of social interaction and experience through interactive environment via brand’s client-products-users experience.
In Mohd. Fhirdaus Mohd. Faudzey’s representation of NZXT, he proposes visual accessibility on ground zero to encourage welcoming community interactions therefore entice community synergy into the building and surrounding. In Tang Zhou Yi’s representation of Dyson, she proposes a co-design experience through advertisement of brand’s products on the most of lower ground floors to capture consumers’ engagement for ultimate user-purchasing experience. In Nurul Latifah Biakhrom’s representation of Philips. She proposes stout commercial-brand position movements in many of its pertinent interactive showroom spaces that impact towards brand’s consumers satisfaction and loyalty. From the conceptual philosophies related to electronics and appliances, the fad is to craft wholistic visual and physical consumers’ interaction experience via persuasive accessibility at the lower floor levels.
Collaborative Community | NZXT
Mohd. Fhirdaus Mohd. Faudzey
Collaborative Community is a combination of Visual Accesibility and Interactive Environment. The community collaborate with each other via interactive environment and share the experience through visual accessibility. By interacting with the environment and each other and having visual access on the subject of common interest, it helps connect the user who come from different background yet share a common interest.
The concept boutique would explore apply the concept permeability through visual accessibility. As mentioned by Netapove & Gewirtzman (2016), pedestrian navigation choices are purposive and that they are influenced by the specific visibility attributes of the urban environment. Therefor, the boutique would offer an ample amount of visual accessibility to encourage the community interaction of those within the building and those around it. As physical and visual accessibility can give that welcoming feelings, interaction can give the final push for them to enter the building. Therefore, using the method of Robertson, Lycouris, & Johnson(2007) where they use transdisciplinary approach as reference to apply the dynamism in interactive environment, I would provide something related to computers and games as my interactive environment.
Smart Consumer Engagement | Dyson
Tang Zhou Yi
Consumer experience is the customers’ holistic perception of their experience with a business or brand. Enhancing consumer experience can generate value, enhance shopper relationships, and cultivate loyalty. Second, Dyson as a technology innovation company that instinctively wanted to improve products into more efficient with fewer resources which has always been their approach. Hence the idea of environmental protection awareness has always been included in the mission of Dyson.
A co-design experience can create interactive relationship between consumer and retailer according to the studies by Turner, 2019. However, showrooming of products not only advertises the products but also allows the consumer to get a chance to experience and learn about the product before purchasing according to Kokho, 2018. Both can help retailers to diagnose and appreciate potential opportunities that may be presented by the shoppers. Besides that, green building design strategies can be implemented into the building design according to the environmental policy in architecture and urbanism in the world. In addition, the surrounding park can be designed into a walkable and ridable environment that encourages people to use a non-motorized transport system to reduce the carbon footprint of the site and weekend plaza to place interactive urban activities that can make the surrounding more vibrant and livelier.
Interactive Experience | Philips
Nurul Latifah Biakhrom
Interactive experience is a concept used to develop social interaction and experience through interactive environment. Philips Brand-Store Shah Alam focus on the users experience through brand positioning in encouraging client-products-users relationship through user experience. Brand positioning is defined as the act of designing the company’s offering and image to occupy a distinctive place in mind of the target market (Kotler, 2003). Meanwhile user experience refers to the feeling user experience when using a product, application, system or service. User experience concentrate on making the entire customer journey pleasant and productive as it encouraging direct user interaction with the products.
To further developing a strong brand position through commercials that will bring a direct impact on customer satisfaction and brand loyalty the design focus on the brand positioning strategies for Philips positioning activities. The implementation of sustainability elements that integrate economic growth, protection, and preservation of the environment also take into account to create long-term value. As Philips is focused on the users' experience in encouraging client-products-users relationship, programmes namely, marketing, innovation and edutainment are introduced. The importance of implementing the user-product relationship and the organization-product relationship as well user-organizational value to face the challenges of user experience in commercial practice (Jetter, H., & Gerken, J.,2006).