Active Interactivity | Nike

Mohd. Syazreensyazwan Mohd. Sofri

NIKE: THE UNLEASH is a concept store that putting forward the idea of user experience and third place. By seizing the advantage of Shah Alam that offer a lot of recreational park alongside the residential area, this project aim to be future ground zero for sport culture in Shah Alam. The objective is to enhance the sport culture in Shah Alam since majority of them spend most of their time exercising after work or school.

By providing inclusive and exclusive sport facilities, expert consultant and offering innovative sport product, NIKE THE UNLEASH intended to unite the people, evoking and inspire people to expand their potential as the Nike ambition. Sport is more than just a game, sport culture can create active community and develop strong social bond that will build stronger, healthier and safer community.

Through the concept of unite, NIKE THE UNLEASH bridging the green area and residential area closer, cherish the environment, unite and celebrate people through the sport activity. As Jeffres et. al. (2009) state that place that can accommodate visitor and encourage socialization can improve life quality of the visitor.

Active Motion of Youth | Vans

Nur Syaqinah Othman

Pedestrian accessibility is part of the main trait to maximize the walkability opportunities that connected with the existing pedestrian path. Multipurpose pedestrian will enhance the opportunity of connectivity also embellished as an attraction of the site. Conceptualize the observed behaviour of coordinating around and engaging with public displays according to Carr et al.’s human needs, i.e., passive and active engagement and discovery. Active engagement is define as where users engaged in a longer and more focused interaction, either through active reading, read ‘n’ interact, or direct interaction where they actively interacted with the sparse display user interface. It can be seen as active engagement with environment. User-oriented culture is define as a framework to users' perceptions of the value of connecting through the public display to understand public connection (Peter et al., 2016). It is also the freedom of user in expressing their own identity. Invented interactive urban activities and outdoor spaces through the public display, which Open Skate Green Park at the centre and Multipurpose Pedestrian to circulate around the building will increase active engagement among the user, thus induce society's participation. Furthermore, building concept intended to encourage them to circulate through spatial programming using skate and introducing a new culture street allows skateboarding to inject a different experience to incite a neighbourhood, especially a youngster.

All In | Adidas

Ishar Aidiq Ghazali

Supermassive active is a concept used to develop interactivity and consumer attraction through interactive surrounding. Adidas Centre focus on the total user experience through interactive environment with the brand in encouraging the consumer attraction. Interactive play artifacts described by Bekker et al. (2010) can promote social interaction and physical play by providing motivating input on the actions of players; they can encourage players to develop their own game goals and rules in an open-ended sense of play and support patterns of social player interaction. By having an interactive area and spaces, it is likely to get the users emotionally and mentally interested in the place.

Besides, it will therefore be called a "Third Place" in Shah Alam when the design boutique is developed as a cultural hub with the latest technology. This status will help support the community’s overall satisfaction, as another study by Zhang (2010) highlighted the effect on the user experience and behavioural intent of customers of interactive technology features in the sports retail environment. Yusuke et al. (2017) stated for a person to interact with a certain object, it is necessary for the person to be attracted to the object and to observe it. So, this concept boutique adapts accordingly and sustains with its spaces and services a personal and public experience at the same time.

Cohesion & Attractive | Cotton On

Mohd Izham Mohd Ali

TYON SQUARE COHESION & ATTRACTIVE is the combination of social connectedness and consumer attraction. Social connectedness is defined as the sense of belonging and subjective psychological bond that people feel in relation to individuals and groups of others. Regarding to Haslam, C. C. (2015) on his research, social capital is commonly defined as the network of relationships that enable people to live and work in a society or in a group. For consumer attraction, it can be described as a Marketing Technique to support or 'attract' customers who already want to consume what is offered.

Apart from programs and products, TyOn Square also serves well as a focal point and has a good interaction space. Space provides are connected for interaction and sense of ‘journey’. The welcoming design of the building will grab the customer’s attention so they will come to explore the building. A positive environment will enhance the business goals and Health and Well-being that people can feel welcome and enjoyable. The facility will help to occupy the service with numbers of programs that will be conducted. Through social connectedness can ensure and create a liveable environment in an area. Despite the different generations and ages including kids, students, and workers, the programs and products sold are in line with their needs.